A SPECIAL STUDY ON CUSTOMER SATISFACTION - DEEPA, DR D
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This book has helped to riders to understand whether the customers are satisfied or not with the brand of royal enfileds. If not what are main reasons for dissatisfaction of customer towards the dealer and what are the ways of improving the satisfaction level of customer towards dealer.We can conclude younger generation and middle age are more interested in Royal Enfield, the buying behaviour is governed predominantly by the need for Power and respect for the iconic Brand and users are mostly Professional Males, 20- 35 years of age, including some students.

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Produktbeschreibung
This book has helped to riders to understand whether the customers are satisfied or not with the brand of royal enfileds. If not what are main reasons for dissatisfaction of customer towards the dealer and what are the ways of improving the satisfaction level of customer towards dealer.We can conclude younger generation and middle age are more interested in Royal Enfield, the buying behaviour is governed predominantly by the need for Power and respect for the iconic Brand and users are mostly Professional Males, 20- 35 years of age, including some students.
Autorenporträt
Dr D Deepa did her Ph.D from Sri Ramakrishna College of Arts and Science, Coimbatore. Ph.D in Investors Attitude towards Gold Exchange Traded Fund in stock market. M.Sc(Applied Psychology) from Bharathiar University, Coimbatore.She has put in a near 10 years experience in teaching and banking. She taught a wide range subjects for UG students.