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This book is part of InPractice research project. It describes a user-centered design process, which aims to envision new service possibilities for pharmacies to encourage self-management of health and wellbeing. The thesis project was done by applying methods such as co-design workshop, sto-ryboard and prototypes to design a concept with the pharmacy customers and employees. The end result in the project is a prototype of a service called Vitamiini info. It is a touch screen application through which one can search and compare vitamin products in the pharmacy. The prototype was tested with four customers and two employees. The results suggest that this kind of service would encourage self-service and offer an alternative for those who would rather not ask for the help of the pharmacy staff. By taking into account the current values in pharmacy services and the technological trends in healthcare and wellbeing this thesis suggests a service concept for a pharmacy that contributes to the gradual transformation in the field of wellbeing.