A Story is a Deal - Storr, Will
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Erscheint vorauss. 20. Februar 2025
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How to cement brand loyalty, craft irresistible pitches and lead persuasively by harnessing the science of storytelling

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Produktbeschreibung
How to cement brand loyalty, craft irresistible pitches and lead persuasively by harnessing the science of storytelling
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Autorenporträt
Award-winning, bestselling writer Will Storr has spent over a decade exploring the origins and importance of stories and the power they have over us, personally and collectively. His work has garnered widespread admiration from writers, comics, public intellectuals and cultural commentators alike, all drawn to his ability to explore the human condition in a way that is both approachable and empirical. Storr has presented his Science of Storytelling workshop across the world. His similarly popular course on business storytelling has garnered invitations to present at a wide range of organisations, including LVMH, Oracle, Adobe, Expedia, Publicis Sapient, Wunderman Thompson, Jane Street and the European Parliament. Storr is the author of six widely acclaimed books including Selfie and The Status Game, and he also collaborates with high profile figures as a ghostwriter and story consultant. His journalism has appeared in titles such as the Guardian, SundayTimes, New Yorker and New York Times. He has been recognised with numerous awards, including the National Press Club award for excellence, the AFM award for Best Investigative Journalism and prestigious honours from Amnesty International and the One World Press Awards for his work on sexual violence against men.