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How to cement brand loyalty, craft irresistible pitches and lead persuasively by harnessing the science of storytelling

Produktbeschreibung
How to cement brand loyalty, craft irresistible pitches and lead persuasively by harnessing the science of storytelling
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Autorenporträt
Will Storr is an award-winning writer. He is the author of six critically acclaimed books, including the Sunday Times bestseller THE SCIENCE OF STORYTELLING. His journalism has appeared in titles such as the Guardian, Sunday Times, New Yorker and New York Times. His prizes include a National Press Club award for excellence and the AFM award for Best Investigative Journalism. His work on sexual violence against men earned the Amnesty International Award and a One World Press Award. He teaches popular storytelling classes in London and has been invited to present his Science of Storytelling workshop all over the world. He is also an in-demand ghostwriter whose books have spent months at the top of the Sunday Times bestseller list and have sold more than two million copies.