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The Arya Vaidya Pharmacy (Coimbatore) Ltd, popularly known as AVP Ltd was started during the year 1948. Ayurveda medicine procurement and manufacturing of medicine is the main activity of the organization. Company appointed dealers to make supply of medicine to customers in various parts of the country.The present analysis is a study on the prescribers perception towards ayurvedic proprietary products with special reference to AVP (Coimbatore) Ltd. Which will enable to analyse the awareness level of ayurvedic products among the prescribers. And this study enables to evaluate the perception level of different prescribers with respect to the proprietary products of AVP. The market of ayurvedic products, Shows an Opportunity as the competition increase the company faces many challenges. And this analysis encourages to identify the current situations which could be further used for making forecasting with respect to the market conditions.