Talil

A Successful Arab-American Marketing Strategy

Understanding Entrepreneurship

• Broschiertes Buch

Produktbeschreibung

A Successful Arab-American Marketing Strategy provides insight into how Arab Americans have gone beyond predictors of the like hood of success predicted by marketing activities and business strategies. This book will help to understand the phenomenon of the marketing strategy that mitigates obstacles and leads to successful entrepreneurship. The essential marketing principles mean the universe of entrepreneurship can be opened up to the expanses of individuals who have entrepreneurial capability, but have not yet become entrepreneurs. The research discussed indicates the essence of four essential marketing principles: passion, customer service, social interaction, and a profit byproduct. In this qualitative approach, successful convenience store owners tell their stories through in-depth interviews that develop into concepts and themes.

Produktdetails

• Verlag: VDM Verlag Dr. Müller
• Seitenzahl: 188
• Englisch
• Abmessung: 220mm
• Gewicht: 264g
• ISBN-13: 9783639067163
• ISBN-10: 3639067169
• Artikelnr.: 24765022

Autorenporträt

Talil H. Abrhiem attended Central Michigan University andpursued a Master of Science in Administration with a focus of HumanResources Management and pursued a doctorate at Capella Universityin Organization and Management He currently instructs at AxiaCollege of University of Phoenix and Central Michigan University.Talil also specializes in entrepreneurship and small businessdevelopment.