A Successful Internationalization Process - The Case of Iberdrola - Quesada Orihuela, Fracisco
30,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 6-10 Tagen
  • Broschiertes Buch

The rapid growth of international business over last decades due to a globalization process on the industries and markets has led firms to a context of global competition where companies from around the world are competing on worldwide markets with global needs. Thus, an abundant amount of publications on the subject have arisen recently. This book examines the impact of an internationalization process on a specific company, the Spain-based energy producer and supplier Iberdrola, S.A. This study also analyzes the management process implemented in one specific case of acquisition, the…mehr

Andere Kunden interessierten sich auch für
Produktbeschreibung
The rapid growth of international business over last decades due to a globalization process on the industries and markets has led firms to a context of global competition where companies from around the world are competing on worldwide markets with global needs. Thus, an abundant amount of publications on the subject have arisen recently. This book examines the impact of an internationalization process on a specific company, the Spain-based energy producer and supplier Iberdrola, S.A. This study also analyzes the management process implemented in one specific case of acquisition, the acquisition of Scottish Power conducted by Iberdrola. Thus, this paper is focused on acquisitions as market entry mode and tries to study the best practices that lead to a successful integration process between the acquirer and acquired company.
Autorenporträt
Francisco Quesada studied International Business in Spain and the UK.He is developing his professional career in the international business field, managing the internationalization process of some Spanish firms, mainly in the food and FMCG industry.