A Systematic Review of Consumers and Internet Marketing - Elamkalidasan, M.;Padmanaban, S.
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Consumers are progressively resorting to the internet for their buying decisions. This makes Online marketing more important than ever. According to researches, to perform the initial rate and product study, customers are resorting to research on mobile Internet as well as social networks before making their last getting choices. Internet marketing, which is also called online marketing, includes use interactive, online rooms for the sake of promoting as well as offering products and solutions.

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Produktbeschreibung
Consumers are progressively resorting to the internet for their buying decisions. This makes Online marketing more important than ever. According to researches, to perform the initial rate and product study, customers are resorting to research on mobile Internet as well as social networks before making their last getting choices. Internet marketing, which is also called online marketing, includes use interactive, online rooms for the sake of promoting as well as offering products and solutions.
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Autorenporträt
Mr. M. Elamkalidasan, Research Scholar, Department of Management Studies, Reputed University in Tamilnadu, and Co-Author Dr. S. Padmanaban, Research Supervisor and Assistant Professor of Management, Tamilnadu, INDIA.Elamkalidasan and Padmanaban's research and teaching interests are Marketing, Human resource management, and digital marketing.