A Text Book of Agribusiness Management and Market Research - Murthy, Dr. C.;Israel, K. Shiny
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The book is based on the experience of teaching various courses like Agriculture Marketing, Legislation, and policies, Principles of Management, Management of co-operatives, Consumer behavior, Project Management, Marketing research, and Tamarind processing Management, related subject to undergraduate and postgraduate students, guiding and conducting research studies and extensive visits of different institutions by the authors during last 25 years, The materials in the book has been synthesized from your own research findings and the data from different published sources.

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Produktbeschreibung
The book is based on the experience of teaching various courses like Agriculture Marketing, Legislation, and policies, Principles of Management, Management of co-operatives, Consumer behavior, Project Management, Marketing research, and Tamarind processing Management, related subject to undergraduate and postgraduate students, guiding and conducting research studies and extensive visits of different institutions by the authors during last 25 years, The materials in the book has been synthesized from your own research findings and the data from different published sources.
Autorenporträt
Dr. C. Murthy, Professor of Agril. Marketing, Department of Agribusiness Management, College of Agriculture, University of Agricultural Sciences, Dharwad. He is the author of over 4 Books, 60 research papers, and 30 popular articles published. His professional in the field of Agril. Marketing and Agribusiness Management with 25 years of experience.