Alecia Swasy

A Wall Street Guidebook for Journalism and Strategic Communication

• Gebundenes Buch

Produktbeschreibung

This book provides media professionals the savvy they need to navigate the world of finance and money. It breaks down essential skills like how to interpret key financial data on companies and employ that research in crafting compelling stories and messages for both readers and clients.

Produktdetails

• Verlag: Jenny Stanford Publishing
• Seitenzahl: 151
• Erscheinungstermin: 15. Juni 2020
• Englisch
• Abmessung: 254mm x 178mm x 11mm
• Gewicht: 508g
• ISBN-13: 9780367348038
• ISBN-10: 0367348039
• Artikelnr.: 59582888

Autorenporträt

Alecia Swasy is the Donald W. Reynolds Chair in Business Journalism at Washington & Lee University. Swasy earned her Ph.D. from the University of Missouri after working for more than two decades as an editor and reporter at the Wall Street Journal, Tampa Bay Times and other publications. Swasy is the author of Soap Opera: The Inside Story of Procter & Gamble and Changing Focus: Kodak and the Battle to Save a Great American Company, both published by Times Books. How Journalists Use Twitter: The Changing Landscape of U.S. Newsrooms, based on Swasy's dissertation, was published by Lexington Books.

Inhaltsangabe

1. Covering Corporate America 2. Understanding the Financial Fine Print 3.
A Few Bumps - and Crashes on the Digital Highway 4. Putting a Face on More
Numbers 5. Digging Deeper Into Data and Documents 6. Strategic
Communication: Promoting Corporations and Causes 7. Ethics and Common Sense
8. Don't Be Stupid: Understanding Securities Laws 9. A Brave New Media
World 10. Advice From the Pros: Be Curious, Concise and Caffeinated