45,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in über 4 Wochen
payback
23 °P sammeln
  • Broschiertes Buch

Describes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. Views the development of twentieth-century popular culture through the lens of the advertising and broadcasting industries. Examines the intersection of commerce and culture in American mass media.

Produktbeschreibung
Describes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. Views the development of twentieth-century popular culture through the lens of the advertising and broadcasting industries. Examines the intersection of commerce and culture in American mass media.
Autorenporträt
Cynthia B. Meyers