Sarah Turnbull

Absolute Essentials of Advertising

• Broschiertes Buch

Produktbeschreibung

This concise textbook provides a comprehensive and clear overview of Advertising theory and practice.Written by a well-renowned textbook author, this short form textbook is suitable for students at all levels studying Advertising.

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Produktdetails

• Absolute Essentials of Business and Economics
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 88
• Erscheinungstermin: 8. Oktober 2024
• Englisch
• Abmessung: 216mm x 140mm x 5mm
• Gewicht: 142g
• ISBN-13: 9781032007687
• ISBN-10: 1032007680
• Artikelnr.: 71648752

Autorenporträt

Sarah Turnbull is a Reader in Advertising at the University of Portsmouth, UK.

Inhaltsangabe

Table of Contents
1. Advertising
2. Advertising: Planning and Strategy
3. Advertising Theory
4. Advertising Appeals
5. The Creative Development Process
6. International Advertising
7. Media
8. Media Planning
9. Advertising Measurement and Metrics
10. Advertising: Industry Structure and Practice

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Table of Contents, 1. Advertising, 2. Advertising: Planning and Strategy, 3. Advertising Theory, 4. Advertising Appeals, 5. The Creative Development Process, 6. International Advertising, 7. Media, 8. Media Planning, 9. Advertising Measurement and Metrics , 10. Advertising: Industry Structure and Practice