Tony Proctor (UK University of Chester)

Absolute Essentials of Creative Thinking and Problem Solving

• Gebundenes Buch

Produktbeschreibung

This concise textbook provides an overview of the theory and practice of creative problem solving from a management perspective. The book considers ways of thinking, defining problems and structuring responses to them, techniques for generating ideas, evaluating and defining them, and how technology can be used within the process.

Produktdetails

• Absolute Essentials of Business and Economics
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 126
• Erscheinungstermin: 2. April 2021
• Englisch
• Abmessung: 216mm x 140mm x 10mm
• Gewicht: 278g
• ISBN-13: 9780367643454
• ISBN-10: 0367643456
• Artikelnr.: 61418742

Autorenporträt

Tony Proctor is Emeritus Professor of Marketing at University of Chester, UK.

Inhaltsangabe

1. Theoretical frameworks 2. Blocks to creativity 3. Problem solving 4. The
creative thinking process 5. Objective finding, fact finding and problem
finding/definition 6. Idea Generating: Non-Analogical 7. Idea generating:
Analogical 8. Evaluation 9. Implementing Ideas 10. Digital Creativity