26,99 €
inkl. MwSt.
Versandkostenfrei*
Erscheint vorauss. 7. Oktober 2024
  • Broschiertes Buch

This concise textbook provides an overview of the theory and practice of creative problem solving from a management perspective. The book considers ways of thinking, defining problems and structuring responses to them, techniques for generating ideas, evaluating and defining them, and how technology can be used within the process.

Produktbeschreibung
This concise textbook provides an overview of the theory and practice of creative problem solving from a management perspective. The book considers ways of thinking, defining problems and structuring responses to them, techniques for generating ideas, evaluating and defining them, and how technology can be used within the process.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Autorenporträt
Tony Proctor is Emeritus Professor of Marketing at University of Chester, UK.