Absolute Essentials of Digital Marketing - Charlesworth, Alan
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This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy.

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Produktbeschreibung
This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy.
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Autorenporträt
Alan Charlesworth has been involved in what is now commonly referred to as 'digital marketing' in either practical, training, research, advisory, consultancy or academic roles since 1996.