Barbara Desanto, Danny Moss

Absolute Essentials of Public Relations

• Gebundenes Buch

Produktbeschreibung

Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. Offering a concise and approachable alternative to the mainstream, this book provides a comprehensive introduction to public relations theory and practice.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 154
• Erscheinungstermin: 2. Oktober 2024
• Englisch
• Abmessung: 216mm x 138mm
• Gewicht: 440g
• ISBN-13: 9780367653392
• ISBN-10: 0367653397
• Artikelnr.: 70974654

Autorenporträt

Danny Moss, PhD, is Emeritus Professor of Corporate & Public Affairs at the University of Chester Business School and Co-Director of the International Centre for Corporate & Public Affairs Research. Barbara DeSanto, Ed.D, APR, Fellow PRSA, Kansas State University Emeritus Professor, worked in journalism and public relations for 10 years, and spent the next 30 years in the classroom.

Inhaltsangabe

Introduction. PART 1: Concepts and theories what is public relations:
definitions and disciplinary boundaries? 1. Defining public relations 2.
Models, role and scope of public relations 3. Public relations practitioner
roles 4. Public relations and communications strategy 5. Public relations
ethics and professional standards (Melanie Powell) PART 2: PR applications
and specialisms 6. Corporate communication 7. Public relations and
marketing 8. Internal/employee communication (Carl Holloway) 9. Crisis
management 10. Public relations and public affairs (Peter Osborne) 11.
International public relations 12. Public relations and social media
(Rebecca Dickenson and Natalie Elvin)