Barry Witcher

Absolute Essentials of Strategic Management

• Broschiertes Buch

Produktbeschreibung

Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process.

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Produktdetails

• Absolute Essentials of Business and Economics
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 120
• Erscheinungstermin: 30. September 2021
• Englisch
• Abmessung: 216mm x 140mm x 7mm
• Gewicht: 166g
• ISBN-13: 9781032177458
• ISBN-10: 1032177454
• Artikelnr.: 62574694

Autorenporträt

Barry J. Witcher is Emeritus Reader of Strategic Management at the Norwich Business School, University of East Anglia. He has taught at Strathclyde University and Durham University and published in many of the world's leading management journals.

Inhaltsangabe

Part 1: Strategic Management and its Purpose 1. Overview of Strategic
Management and Strategy 2. Purpose: vision, mission and values Part 2:
Strategic Objectives and Analysis 3. Strategic Objectives 4. The External
Environment 5. The Internal Environment Part 3: Strategy 6. Business-level
Strategy 7. Corporate-level Strategy 8. Global-level Strategy Part 4:
Managing Strategy in Action 9. Strategy Implementation 10. Strategic
Control 11. Strategic Leadership