Absolute Essentials of Strategic Marketing - Proctor, Tony (University of Chester, UK)
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Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. This book is valuable reading for marketing students around the world.

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Produktbeschreibung
Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. This book is valuable reading for marketing students around the world.
Autorenporträt
Tony Proctor is Emeritus Professor in Marketing at the University of Chester, UK.