As industry-academia partnerships grow, cultural tensions arelikely to occur as the result of fundamental differences betweenbusiness and academic values. Given that graduate school providesanticipatory socialization to the academic profession, this trendleads to important questions about the changing nature of theseprofessions, including: How are graduate students coping withconflictive cultural messages as they are socialized inenvironments where both industry and academia coexist? Moreover,successful socialization is a strong predictor of doctoralretention; therefore, socialization patterns in departmentsheavilyinvolved with industry open questions about doctoral attrition. Thepurpose of this work is to focus on the socialization of graduatestudents to investigate the effects of academic capitalism on theanticipatory socialization to the academic profession and doctoralretention.