ACCESS TO AND USE OF INFORMATION BY BOOKTRADE ENTREPRENEURS: - Kogos, Emily
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INFORMATION USE BY BOOKTRADE ENTREPRENEURS This book provides information for booksellers faced with day to day decisions in stocking, selling, marketing and distribution. It tackles information access and use issues that arise in different situations in the selling process. The book is resourceful for researchers, students and practitioners in the book industry. The entrepreneurial approach gives it an impetus as a tool of reference in setting up a business. As a research grounded publication, the book gives useful insight on the critical role of bibliographic service providers, the role of…mehr

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Produktbeschreibung
INFORMATION USE BY BOOKTRADE ENTREPRENEURS This book provides information for booksellers faced with day to day decisions in stocking, selling, marketing and distribution. It tackles information access and use issues that arise in different situations in the selling process. The book is resourceful for researchers, students and practitioners in the book industry. The entrepreneurial approach gives it an impetus as a tool of reference in setting up a business. As a research grounded publication, the book gives useful insight on the critical role of bibliographic service providers, the role of stakeholders such as education agencies and the importance of information systems in managing functions such as stock control and monitoring and human resource and financial management.
Autorenporträt
Dr. KOGOS (PHD) is a Lecturer of Information Sciences at Moi University Kenya. She teaches publishing, booktrade and Media. Currently she Heads the Department of Publishing and Media Studies. She has held Management positions in various institutions. Her area of research is use of information for entrepreneurial innovation.