Bev Burgess, Tim Shercliff

Account-Based Growth: Unlocking Sustainable Value Through Extraordinary Customer Focus

• Gebundenes Buch

Produktbeschreibung

Deliver value and profitable business solutions to key B2B clients and build enduring relationships that will maximize growth, by aligning marketing, sales and customer success.

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Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 304
• Erscheinungstermin: 29. November 2022
• Englisch
• Abmessung: 234mm x 156mm x 24mm
• Gewicht: 720g
• ISBN-13: 9781398607460
• ISBN-10: 1398607460
• Artikelnr.: 63244762

Autorenporträt

Bev Burgess, Tim Shercliff

Inhaltsangabe

Section
ONE: Introducing account
based growth; Chapter
01: The case for account
based growth; Chapter
02: Account
based growth in practice; Section
TWO: Aligning internally for growth; Chapter
03: Account prioritization and resource allocation; Chapter
04: Integrated account business planning; Chapter
05: Managing data, technology and operations; Chapter
06: Leadership, culture and change; Section
THREE: Engaging externally for growth; Chapter
07: Account management and sales; Chapter
08: Account
based marketing; Chapter
09: Customer success; Chapter
10: Executive sponsorship and engagement; Section
FOUR: Account
based growth assessment tool; Chapter
11: How does your company stack up