Deliver value and profitable business solutions to key B2B clients and build enduring relationships that will maximize growth, by aligning marketing, sales and customer success.
Deliver value and profitable business solutions to key B2B clients and build enduring relationships that will maximize growth, by aligning marketing, sales and customer success.
Section ONE: Introducing account based growth; Chapter 01: The case for account based growth; Chapter 02: Account based growth in practice; Section TWO: Aligning internally for growth; Chapter 03: Account prioritization and resource allocation; Chapter 04: Integrated account business planning; Chapter 05: Managing data, technology and operations; Chapter 06: Leadership, culture and change; Section THREE: Engaging externally for growth; Chapter 07: Account management and sales; Chapter 08: Account based marketing; Chapter 09: Customer success; Chapter 10: Executive sponsorship and engagement; Section FOUR: Account based growth assessment tool; Chapter 11: How does your company stack up
Section ONE: Introducing account based growth; Chapter 01: The case for account based growth; Chapter 02: Account based growth in practice; Section TWO: Aligning internally for growth; Chapter 03: Account prioritization and resource allocation; Chapter 04: Integrated account business planning; Chapter 05: Managing data, technology and operations; Chapter 06: Leadership, culture and change; Section THREE: Engaging externally for growth; Chapter 07: Account management and sales; Chapter 08: Account based marketing; Chapter 09: Customer success; Chapter 10: Executive sponsorship and engagement; Section FOUR: Account based growth assessment tool; Chapter 11: How does your company stack up
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