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Proposes a theory and case studies on repairing a damaged or threatened image or reputation.

Produktbeschreibung
Proposes a theory and case studies on repairing a damaged or threatened image or reputation.
Autorenporträt
William L. Benoit is Distinguished Professor at the University of Alabama, Birmingham. He is the author of many books, including (with Pamela J. Benoit) Persuasive Messages: The Process of Influence.