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Proposes a theory and case studies on repairing a damaged or threatened image or reputation.

Produktbeschreibung
Proposes a theory and case studies on repairing a damaged or threatened image or reputation.
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Autorenporträt
William L. Benoit is Distinguished Professor at the University of Alabama, Birmingham. He is the author of many books, including (with Pamela J. Benoit) Persuasive Messages: The Process of Influence.