Cathy A. Enz, Sheryl E. Kimes, Judy A. Sigauw

Achieving Success Through Innovation

Cases and Insights from the Hospitality, Travel, and Tourism Industry
Herausgeber: Withiam, Glenn

• Broschiertes Buch

Produktbeschreibung

Investigates the genesis and success of innovation in the hospitality industry as detailed in over four dozen case studies. In many of the cases studies, the innovators themselves provide the insights into their innovative inspiration and the lessons learned from the way they brought their innovative ideas to life.

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Produktdetails

• Verlag: Business Expert Press
• Seitenzahl: 216
• Erscheinungstermin: 11. September 2016
• Englisch
• Abmessung: 229mm x 152mm x 12mm
• Gewicht: 322g
• ISBN-13: 9781631570438
• ISBN-10: 1631570439
• Artikelnr.: 45811220

Autorenporträt

Glenn Withiam is director of publication services for the Centers and Institutes at the Cornell School of Hotel Administration. He has edited and produced several books, including The Cornell School of Hotel Administration on Hospitality: Cutting Edge Thinking and Practice, Quality Service: The Restaurant Manager's Bible (first and second editions), Negotiation and Administration of Hotel Management Contracts (third edition), Take 5: How You Can Benefit from Just Five Minutes of Daily Exercise and Start a Life-Long Wellness Program, and Internal Control: A Fraud Prevention Handbook for Hotel and Restaurant Managers.