Dolores Albarracín is Professor of Psychology at the University of Illinois at Urbana Champaign, USA, and a leading scholar of attitudes, communication, and behavioral change.
Part I: Introduction: 1. Definitions, Overview, Goals, and Principles of
Cognitive Processing; Part II: Beliefs, Attitudes and Behaviors: 2.
Beliefs; 3. Attitudes; 4. Goals, Intentions, and Behavior; Part III:
Influences of The Past and The Situation: 5. The Impact of Past Experience
and Past Behavior on Attitudes and Behavior; 6. The Impact of Others on
Attitudes and Behaviors; Part IV: The Impact Of Persuasive Communications
and Behavioral Interventions: 7. The Processing of Persuasive
Communications and Behavioral Interventions; 8. Persuasive Communications
and Behavioral Interventions in The Context of Prior Attitudes and
Behaviors; 9. Sources of Information, Actionability, and Behavioral Impact
of Persuasive Communications and Behavioral Interventions; 10. Conclusions
and Future Directions.
