This book explains how actions and inactions change in social contexts, connecting psychological research with problems of interest in communication, public health, economics, organizational and consumer behavior, and environmental sciences. This cutting-edge, multi-disciplinary view also informs intervention design and gauges social media effects.
This book explains how actions and inactions change in social contexts, connecting psychological research with problems of interest in communication, public health, economics, organizational and consumer behavior, and environmental sciences. This cutting-edge, multi-disciplinary view also informs intervention design and gauges social media effects.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Dolores Albarracín is Professor of Psychology at the University of Illinois at Urbana Champaign, USA, and a leading scholar of attitudes, communication, and behavioral change.
Inhaltsangabe
Part I: Introduction: 1. Definitions, Overview, Goals, and Principles of Cognitive Processing; Part II: Beliefs, Attitudes and Behaviors: 2. Beliefs; 3. Attitudes; 4. Goals, Intentions, and Behavior; Part III: Influences of The Past and The Situation: 5. The Impact of Past Experience and Past Behavior on Attitudes and Behavior; 6. The Impact of Others on Attitudes and Behaviors; Part IV: The Impact Of Persuasive Communications and Behavioral Interventions: 7. The Processing of Persuasive Communications and Behavioral Interventions; 8. Persuasive Communications and Behavioral Interventions in The Context of Prior Attitudes and Behaviors; 9. Sources of Information, Actionability, and Behavioral Impact of Persuasive Communications and Behavioral Interventions; 10. Conclusions and Future Directions.
Part I: Introduction: 1. Definitions, Overview, Goals, and Principles of Cognitive Processing; Part II: Beliefs, Attitudes and Behaviors: 2. Beliefs; 3. Attitudes; 4. Goals, Intentions, and Behavior; Part III: Influences of The Past and The Situation: 5. The Impact of Past Experience and Past Behavior on Attitudes and Behavior; 6. The Impact of Others on Attitudes and Behaviors; Part IV: The Impact Of Persuasive Communications and Behavioral Interventions: 7. The Processing of Persuasive Communications and Behavioral Interventions; 8. Persuasive Communications and Behavioral Interventions in The Context of Prior Attitudes and Behaviors; 9. Sources of Information, Actionability, and Behavioral Impact of Persuasive Communications and Behavioral Interventions; 10. Conclusions and Future Directions.
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