Scott Goodson, Chip Walker

Activate Brand Purpose

How to Harness the Power of Movements to Transform Your Company

• Broschiertes Buch

Produktbeschreibung

Tap into the rise of the conscious consumer. Activate your brand's purpose and turn it into meaningful action, to show your customers what you truly stand for.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 256
• Erscheinungstermin: 3. März 2021
• Englisch
• Abmessung: 231mm x 153mm x 16mm
• Gewicht: 396g
• ISBN-13: 9781789668247
• ISBN-10: 1789668247
• Artikelnr.: 59758865

Autorenporträt

Scott Goodson

Inhaltsangabe

Chapter
00: Introduction; Chapter
01: A call to arms
How to activate purpose with Movement Thinking; Chapter
02: The business case for activating purpose; Chapter
03: Moving to Movement Thinking; Chapter
04: Change the company with a movement, not a mandate; Chapter
05: Movement Inside
Galvanizing the people that matter inside your brand; Chapter
06: Movement Outside
New marketing, branding and advertising for a new customer culture; Chapter
07: Purpose Power Index
New winners and laggards; Chapter
08: How movement increases a merger's chances of success; Chapter
09: How Movement Thinking fosters collaboration; Chapter
10: Mahindra Rise
A decade of movement; Chapter
11: How to be a galvanizer;