Tap into the rise of the conscious consumer. Activate your brand's purpose and turn it into meaningful action, to show your customers what you truly stand for.
Tap into the rise of the conscious consumer. Activate your brand's purpose and turn it into meaningful action, to show your customers what you truly stand for.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Scott Goodson, based in New York, is the founder and CEO of StrawberryFrog, the legendary Movement firm. For 25 years he has helped leaders galvanize people and organizations around shared purpose via 'Movement Thinking' to achieve competitive advantage. He has worked with Google, Emirates Airline, P&G, Truist and Mercedes. He has lectured at Harvard Business School, Cambridge University and appeared in The New York Times, The Wall Street Journal, The Financial Times and Harvard Business Review. Chip Walker, based in New York, is the Head of Strategy at StrawberryFrog. He has led the charge in transforming brands such as Goldman Sachs, Lexus, Bank of America and Jim Beam. Walker is a frequent speaker at major events including Cannes Lions Festival, Sustainable Brands and the Conference Board. His writing and opinions have appeared in places like The New York Times, The Chicago Tribune and CNBC.
Inhaltsangabe
Chapter 00: Introduction; Chapter 01: A call to arms How to activate purpose with Movement Thinking; Chapter 02: The business case for activating purpose; Chapter 03: Moving to Movement Thinking; Chapter 04: Change the company with a movement, not a mandate; Chapter 05: Movement Inside Galvanizing the people that matter inside your brand; Chapter 06: Movement Outside New marketing, branding and advertising for a new customer culture; Chapter 07: Purpose Power Index New winners and laggards; Chapter 08: How movement increases a merger's chances of success; Chapter 09: How Movement Thinking fosters collaboration; Chapter 10: Mahindra Rise A decade of movement; Chapter 11: How to be a galvanizer;
Chapter 00: Introduction; Chapter 01: A call to arms How to activate purpose with Movement Thinking; Chapter 02: The business case for activating purpose; Chapter 03: Moving to Movement Thinking; Chapter 04: Change the company with a movement, not a mandate; Chapter 05: Movement Inside Galvanizing the people that matter inside your brand; Chapter 06: Movement Outside New marketing, branding and advertising for a new customer culture; Chapter 07: Purpose Power Index New winners and laggards; Chapter 08: How movement increases a merger's chances of success; Chapter 09: How Movement Thinking fosters collaboration; Chapter 10: Mahindra Rise A decade of movement; Chapter 11: How to be a galvanizer;
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