Activities and Study Guide for Burrow/Fowler's Marketing, 4th - Burrow, James L.; Fowler, Aubrey R.
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The Activities and Study Guide offers additional quizzing and applications for each chapter to help students master the concepts presented.

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Produktbeschreibung
The Activities and Study Guide offers additional quizzing and applications for each chapter to help students master the concepts presented.
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Autorenporträt
James L. Burrow, Ph.D., has a background in marketing and human resource development. He works regularly with the business community and other organizations as a consultant on marketing and performance improvement strategies including the use of the Internet as an education and training resource. He recently retired from the faculty of North Carolina State University, where he served as the coordinator of the graduate Training and Development Program for over fifteen years. Dr. Burrow received degrees from the University of Northern Iowa and the University of Nebraska in marketing and marketing education.