Actors Working: The Actors Guide to Marketing Success [With CDROM] - Last, First
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Direct, enthusiastic advise for actors on how to market themselves and flourish. The author's core idea is that professional actors are sole business proprietors, and for their businesses to be successful, they must understand how to develop, package, finance, market, promote and sell their product. The actor is going into business for him/herself, and the steps need to succeed in the business of acting parallel those of any other business.

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Direct, enthusiastic advise for actors on how to market themselves and flourish. The author's core idea is that professional actors are sole business proprietors, and for their businesses to be successful, they must understand how to develop, package, finance, market, promote and sell their product. The actor is going into business for him/herself, and the steps need to succeed in the business of acting parallel those of any other business.
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