Andere Kunden interessierten sich auch für
![Brand positioning of global vs local soft drinks in Georgia. An analysis]( "Brand positioning of global vs local soft drinks in Georgia. An analysis")
Brand positioning of global vs local soft drinks in Georgia. An analysis42,95 €![Coca Cola - The Evolution of Supply Chain Management]( "Coca Cola - The Evolution of Supply Chain Management")
Coca Cola - The Evolution of Supply Chain Management17,95 €![How is the environmental, logistics' and customers' perspective influencing the reverse logistics system of the Swedish beverage industry?]( "How is the environmental, logistics' and customers' perspective influencing the reverse logistics system of the Swedish beverage industry?")
How is the environmental, logistics' and customers' perspective influencing the reverse logistics system of the Swedish beverage industry?47,95 €![Disruptive Change and Corporate Response to it]( "Disruptive Change and Corporate Response to it")
Disruptive Change and Corporate Response to it18,95 €![Environmental Accounting Practices and Investment Decisions. Decision of Quoted Food and Beverage Companies in Nigeria]( "Environmental Accounting Practices and Investment Decisions. Decision of Quoted Food and Beverage Companies in Nigeria")
Environmental Accounting Practices and Investment Decisions. Decision of Quoted Food and Beverage Companies in Nigeria47,95 €![Coca Cola HBC. A Case Study]( "Coca Cola HBC. A Case Study")
Coca Cola HBC. A Case Study17,95 €![The Toyota Way. A Systematic Literature Review On How Companies In The European Food And Beverage Industry Have Applied The Toyota Production System]( "The Toyota Way. A Systematic Literature Review On How Companies In The European Food And Beverage Industry Have Applied The Toyota Production System")
The Toyota Way. A Systematic Literature Review On How Companies In The European Food And Beverage Industry Have Applied The Toyota Production System47,95 €
Academic Paper from the year 2022 in the subject Business economics - Operations Research, grade: 5.0, University of Pretoria, language: English, abstract: The global beverage landscape is undergoing a significant transformation as consumers increasingly opt for healthier drink alternatives, posing challenges for industry giants like Coca-Cola. This study delves into the complexities faced by Coca-Cola in navigating this shifting paradigm, marked by heightened health consciousness among consumers and stringent regulatory measures aimed at curbing sugary drink consumption. Utilizing a strategic analysis framework, the research evaluates Coca-Cola's organizational background, internal resources, external environment, and strategic imperatives. Key findings underscore the imperative for Coca-Cola to align with evolving consumer preferences and sustainability mandates, necessitating strategic diversification, brand power utilization, global localization, and robust sustainability initiatives. The study advocates for a holistic approach that harmonizes Coca-Cola's brand legacy with contemporary health and environmental imperatives, ensuring its continued market relevance and leadership amidst dynamic industry shifts.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.