Mark Bartholomew is Professor of Law at University at Buffalo School of Law. He has provided commentary on intellectual property and privacy issues in The New York Times, The Washington Post, Los Angeles Times, USA Today, The Wall Street Journal, and other news outlets.
Mark Bartholomew is Professor of Law at University at Buffalo School of Law. He has provided commentary on intellectual property and privacy issues in The New York Times, The Washington Post, Los Angeles Times, USA Today, The Wall Street Journal, and other news outlets.
Mark Bartholomew is Professor of Law at University at Buffalo School of Law. He has provided commentary on intellectual property and privacy issues in The New York Times, The Washington Post, Los Angeles Times, USA Today, The Wall Street Journal, and other news outlets.
Inhaltsangabe
Introduction 1. Advertising on Trial 2. Colonizing New Advertising Spaces 3. The New Market Research 4. From Market Share to Mindshare 5. Sellebrity 6. Stopping Adcreep
Introduction 1. Advertising on Trial 2. Colonizing New Advertising Spaces 3. The New Market Research 4. From Market Share to Mindshare 5. Sellebrity 6. Stopping Adcreep
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