With creativity, intelligence, and humor, a couple of advertising copywriters -- Black millennial female, White boomer male -- bridge their disparate life experiences to form a mutually beneficial bond that helps them appreciate advertising's power and its potential to mirror all that is good in the human race. Their lives unfold separately in alternating chapters before converging in a college classroom. Adjoined as teacher and student, they form a bond that leads them to appreciate their self-worth and the value of their chosen profession in meeting the personal, ethical, and societal challenges posed by a world in flux.…mehr
With creativity, intelligence, and humor, a couple of advertising copywriters -- Black millennial female, White boomer male -- bridge their disparate life experiences to form a mutually beneficial bond that helps them appreciate advertising's power and its potential to mirror all that is good in the human race. Their lives unfold separately in alternating chapters before converging in a college classroom. Adjoined as teacher and student, they form a bond that leads them to appreciate their self-worth and the value of their chosen profession in meeting the personal, ethical, and societal challenges posed by a world in flux.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
As a copywriter and creative director, Art Novak worked at ad agencies in Boston, Chicago, and Minneapolis. Along the way, he won an Emmy, One Show pencil, and numerous other awards. He then enjoyed a successful run as proprietor of his own freelance copywriting business, The Art of Copy. This was followed by ten years as an Advertising professor at SCAD (Savannah College of Art and Design). While there, Art was awarded a Presidential Fellowship to write his first novel, "Doglegs," and received Educator of the Year honors from the American Advertising Federation. After leaving SCAD, he wrote a second self-published novel, "The Rabbi Wore Bell-bottoms" as well as his latest novel, "ADjoined." Art's academic credentials include a B.A. in Journalism from Northwestern University and an M.A. in Advertising from Michigan State University.
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