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Research Paper (postgraduate) from the year 2014 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: A, ( Atlantic International University ) (School of Business and Economics), course: Ph.D. Economics, language: English, abstract: Electronic banking (e-banking) has brought about a revolution in the functioning of banks as it offers major opportunities to banks and their customers. This has made the transition to electronic banking a necessity for banks in order to be viable. Despite its benefits, developing countries still lag behind in the adoption of…mehr

Produktbeschreibung
Research Paper (postgraduate) from the year 2014 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: A, ( Atlantic International University ) (School of Business and Economics), course: Ph.D. Economics, language: English, abstract: Electronic banking (e-banking) has brought about a revolution in the functioning of banks as it offers major opportunities to banks and their customers. This has made the transition to electronic banking a necessity for banks in order to be viable. Despite its benefits, developing countries still lag behind in the adoption of electronic banking. This study therefore seeks to examine the adoption of e-banking in the Ghanaian banking industry with Guaranty Trust Bank Ghana Limited (GTBank) as the case study to identify the benefits, challenges and critical success factors for the adoption of e-banking in the Ghanaian banking industry. The research made use of questionnaires and interviews to collect data from staffand customers of GTBank. The results of the study indicated that e-banking adoption was a business strategy taken by the bank in response to customer needs and the changing marketing trends in the banking industry. The benefits, challenges and critical success factors of e-banking are also identified and discussed. From the study it is obvious that tremendous benefitssuch as revenue generation, improvement in productivity and efficiency in service delivery and cost savings were derived from e-banking. The lack of a solid technology infrastructure was identified as a major challenge of e-banking adoption in the country. The study however revealed that there is a promising future for e-banking in Ghana.Some recommendations to enhance the adoption of e banking in country are made based on this study.
Autorenporträt
Dr. David Ackah was born in the Western part of Ghana, precisely Egyambra in the Ahanta West District. He had his basic and secondary education from Egyambra Basic Education, and Esiama Secondary School. He then obtains Diploma in Economics and Business Management from Colorado Technical University, and Community College of Southern Nevada. Dr. David Ackah again continues his education to University College of Management Studies - UCOMS to read BSc Accounting, as life goes on, he had an admission to study at Atlantic International University at Hawaii precisely Honolulu in USA and Colorado Technical University to read Master of Science (MSc) and Master of Philosophy (M.Phil.) in Economics, with his hard working, he had 3.98 GPA score after his Master of Science in Economics, with this, he again obtain an admssion with automatic enrolment to study Doctor of Philosophy in Economics. Dr. Ackah also studies other professional course from the following institutions: Managing and Marketing Sales Association (MAMSA in Cherish England), Standard Diploma in Sales Management, Institute of Commercial Management (ICM in UK), Diploma in Marketing, and Institute of Export and Shipping Management (IESM in Ghana) Diploma in Marketing & Salesmanship Dr. Ackah has work with many companies like Tobinco Pharmaceutical Ltd as Marketing Manager in Takoradi, Nutraculture Indian Pharma as Country Manager in Ghana, and Pharmanova Ltd as a Regional Marketing Manager and Teaches in many Colleges, and Secondary schools. Currently He is a Lecturer in Kwame Nkruma University of Science and Technology, Institute of Distance Learning - KNUST and CEO of Regaro Group of Companies