Arthur Asa Berger

Ads, Fads, and Consumer Culture

Advertising's Impact on American Character and Society

• Broschiertes Buch

Produktbeschreibung

Now in its sixth edition, this book provides an accessible and entertaining overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more, and helps readers understand the role that advertising plays in our lives.

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Produktdetails

• Verlag: Globe Pequot Publishing Group Inc/Bloomsbury
• Sixth Edition
• Seitenzahl: 314
• Erscheinungstermin: 12. August 2020
• Englisch
• Abmessung: 254mm x 178mm x 17mm
• Gewicht: 594g
• ISBN-13: 9781538137819
• ISBN-10: 153813781X
• Artikelnr.: 58702064

Autorenporträt

Arthur Asa Berger is Professor Emeritus at San Francisco State University, where he taught for 38 years. He is the author of numerous books and articles on tourism, media, popular culture and everyday life. Among his books on tourism are Vietnam Tourism, Thailand Tourism, The Golden Triangle, Deconstructing Travel and Bali Tourism. He has lectured in more than a dozen countries and his books have been translated into nine languages.