Advanced Consumer Psychology - Carter, Emily
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A Powerful Academic Resource in Neuro-Driven Consumer Behavior Merging rigorous research with real-world application, this comprehensive guide unveils the science behind why people buy-examining neural circuits, cognitive biases, and emotional triggers that shape consumer decisions. Perfect for industry experts, scholars, and marketing professionals, it provides actionable insights backed by advanced methodologies. Key Highlights: * Tactile illusions in haptic marketing campaigns * Triune brain model for practical persuasion strategies * Subliminal triggers for anchoring price perceptions *…mehr

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A Powerful Academic Resource in Neuro-Driven Consumer Behavior Merging rigorous research with real-world application, this comprehensive guide unveils the science behind why people buy-examining neural circuits, cognitive biases, and emotional triggers that shape consumer decisions. Perfect for industry experts, scholars, and marketing professionals, it provides actionable insights backed by advanced methodologies. Key Highlights: * Tactile illusions in haptic marketing campaigns * Triune brain model for practical persuasion strategies * Subliminal triggers for anchoring price perceptions * Scarcity and urgency tactics for heightened consumer attention * Color psychology for deep emotional resonance * Neurolinguistic programming to rewrite brand narratives * Memory-encoding techniques for indelible brand recall Structured into focused chapters, each segment targets a distinct facet of consumer psychology, forming an indispensable roadmap for anyone determined to master the fusion of neuroscience and marketing.
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