Advanced Issues in Partial Least Squares Structural Equation Modeling - Hair, Joe (University of South Alabama, USA); Sarstedt, Marko (Ludwig-Maximilians-University, Munich, Germany); Ringle, Christian M. (Hamburg University of Technology, Germany)
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The Second Edition of Advanced Issues in Partial Least Squares Structural Equation Modeling offers a straightforward and practical guide to PLS-SEM for users ready to go further than the basics of the Primer by the same author team. This brief text features the newly-released SmartPLS 4 software.

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Produktbeschreibung
The Second Edition of Advanced Issues in Partial Least Squares Structural Equation Modeling offers a straightforward and practical guide to PLS-SEM for users ready to go further than the basics of the Primer by the same author team. This brief text features the newly-released SmartPLS 4 software.
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Autorenporträt
Joseph F. Hair, Jr.is Professor of Marketing, PhD Director, and the Cleverdon Chair of Business in the Mitchell College of Business, University of South Alabama, USA. He previously held the Copeland Endowed Chair of Entrepreneurship and was Director, Entrepreneurship Institute, Ourso College of Business Administration, Louisiana State University. He has authored over 95 books, including Multivariate Data Analysis (8th edition, 2019) (cited 170,000+ times), MKTG (13th edition, 2019), Essentials of Business Research Methods, 5th edition, 2023), and Essentials of Marketing Research (6th edition, 2023). Dr. Hair is the most highly cited scholar in PLS-SEM and marketing, with 340,000+ citations (Google Scholar, 2023). He also has published numerous articles in scholarly journals and was recognized as the Academy of Marketing Science Marketing Educator of the year. A popular guest speaker, Professor Hair often presents seminars on research techniques, multivariate data analysis, and marketing issues for organizations in Europe, Australia, China, India, and South America.