Advanced Marketing Research
61,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in über 4 Wochen
payback
31 °P sammeln
  • Broschiertes Buch

Advanced Marketing Research is a companion volume to Richard Bagozzi's Principles of Marketing Research. It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. Topics covered include: * Partial lease squares. * Multivariate statistical models for categorical data. * Cluster analysis in marketing research. * Cojoint analysis. Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.…mehr

Andere Kunden interessierten sich auch für
Produktbeschreibung
Advanced Marketing Research is a companion volume to Richard Bagozzi's Principles of Marketing Research. It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. Topics covered include: * Partial lease squares. * Multivariate statistical models for categorical data. * Cluster analysis in marketing research. * Cojoint analysis. Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.
Autorenporträt
Richard P. Bagozzi is the Dwight F. Benton Professor of Behavioral Science in Management and Professor of Marketing at the School of Business Administration, the University of Michigan, USA.