Arpita Agnihotri, Saurabh Bhattacharya

Advanced Marketing Research

Methods, Tools and Analytics for Effective Market Research

• Gebundenes Buch

Produktbeschreibung

Learn how to develop and apply the latest marketing research methods with this concise, practical textbook that includes real-world data and examples.

Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 400
• Erscheinungstermin: 25. Februar 2025
• Englisch
• ISBN-13: 9781398614703
• ISBN-10: 139861470X
• Artikelnr.: 69727421

Autorenporträt

Saurabh Bhattacharya, Arpita Agnihotri

Inhaltsangabe

Chapter
01: Introduction to Marketing Research; Chapter
02: Research Design
I; Chapter
03: Research Design
II; Chapter
04: Qualitative Research
I; Chapter
05: Qualitative Research
II; Chapter
06: Surveys; Chapter
07: Measurement and Scaling; Chapter
08: Questionnaire Design; Chapter
09: Introduction to Sampling; Chapter
10: Introduction to Descriptive Statistics and Test of Hypothesis; Chapter
11: ANOVA, ANCOVA; Chapter
12: MANCOVA; Chapter
13: Correlation; Chapter
14: Regression Analysis; Chapter
15: Exploratory Factor Analysis; Chapter
16: Hierarchical Cluster Analysis; Chapter
17: Neural Network Analysis; Chapter
18: Sentiment Analysis; Chapter
19: Big Data Analytics; Chapter
20: Artificial Intelligence and the Multiverse; Chapter
21: Marketing Research Report; Chapter
22: Ethics in Marketing Research