Advances in Advertising Research (Vol. XI)
Designing and Communicating Experience
Herausgegeben:Waiguny, Martin K.J.; Rosengren, Sara
Advances in Advertising Research (Vol. XI)
Designing and Communicating Experience
Herausgegeben:Waiguny, Martin K.J.; Rosengren, Sara
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This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances in Advertising Research are published by European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International Conference in…mehr
- Advances in Advertising Research (Vol. XI)110,99 €
- Advances in Advertising Research (Vol. VII)74,99 €
- Advances in Advertising Research (Vol. VII)74,99 €
- Advances in Advertising Research (Vol. VI)37,99 €
- Advances in Advertising Research (Vol. VI)37,99 €
- Advances in Advertising Research (Vol. XII)117,99 €
- Advances in Advertising Research (Vol. XII)117,99 €
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- Produktdetails
- European Advertising Academy
- Verlag: Springer Fachmedien Wiesbaden / Springer Gabler / Springer, Berlin
- Artikelnr. des Verlages: 978-3-658-32203-8
- 1st ed. 2021
- Seitenzahl: 364
- Erscheinungstermin: 3. September 2022
- Englisch
- Abmessung: 210mm x 148mm x 20mm
- Gewicht: 471g
- ISBN-13: 9783658322038
- ISBN-10: 3658322039
- Artikelnr.: 64762199
- European Advertising Academy
- Verlag: Springer Fachmedien Wiesbaden / Springer Gabler / Springer, Berlin
- Artikelnr. des Verlages: 978-3-658-32203-8
- 1st ed. 2021
- Seitenzahl: 364
- Erscheinungstermin: 3. September 2022
- Englisch
- Abmessung: 210mm x 148mm x 20mm
- Gewicht: 471g
- ISBN-13: 9783658322038
- ISBN-10: 3658322039
- Artikelnr.: 64762199