Advances in Digital Marketing and eCommerce

First International Conference, 2020
Herausgegeben:Martínez-López, Francisco J.; D'Alessandro, Steven

• Broschiertes Buch

Produktbeschreibung

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

Produktdetails

• Springer Proceedings in Business and Economics
• Verlag: Springer / Springer International Publishing / Springer, Berlin
• Artikelnr. des Verlages: 978-3-030-47594-9
• 1st ed. 2020
• Seitenzahl: 232
• Erscheinungstermin: 7. Mai 2020
• Englisch
• Abmessung: 235mm x 155mm x 13mm
• Gewicht: 364g
• ISBN-13: 9783030475949
• ISBN-10: 3030475948
• Artikelnr.: 59077527

Autorenporträt

Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain. Steven D'Alessandro is an Associate Head of Research, School of Management and Marketing, University of Tasmania in Hobart, Australia.