Advances in Digital Marketing and eCommerce
Fourth International Conference, 2023
Herausgegeben:Martínez-López, Francisco J.
Advances in Digital Marketing and eCommerce
Fourth International Conference, 2023
Herausgegeben:Martínez-López, Francisco J.
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The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing.
This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.
- Advances in Digital Marketing and eCommerce147,99 €
- Advances in Digital Marketing and eCommerce132,99 €
- Advances in Digital Marketing and eCommerce117,99 €
- Advances in Digital Marketing and eCommerce117,99 €
- Advances in Digital Marketing and eCommerce74,99 €
- Advances in Digital Marketing and eCommerce125,99 €
- Advances in Digital Marketing and eCommerce125,99 €
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This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.
- Produktdetails
- Springer Proceedings in Business and Economics
- Verlag: Springer / Springer Nature Switzerland / Springer, Berlin
- Artikelnr. des Verlages: 978-3-031-31835-1
- 2023
- Seitenzahl: 316
- Erscheinungstermin: 29. April 2023
- Englisch
- Abmessung: 241mm x 160mm x 23mm
- Gewicht: 641g
- ISBN-13: 9783031318351
- ISBN-10: 3031318358
- Artikelnr.: 67685949
- Herstellerkennzeichnung
- Books on Demand GmbH
- In de Tarpen 42
- 22848 Norderstedt
- info@bod.de
- 040 53433511
- Springer Proceedings in Business and Economics
- Verlag: Springer / Springer Nature Switzerland / Springer, Berlin
- Artikelnr. des Verlages: 978-3-031-31835-1
- 2023
- Seitenzahl: 316
- Erscheinungstermin: 29. April 2023
- Englisch
- Abmessung: 241mm x 160mm x 23mm
- Gewicht: 641g
- ISBN-13: 9783031318351
- ISBN-10: 3031318358
- Artikelnr.: 67685949
- Herstellerkennzeichnung
- Books on Demand GmbH
- In de Tarpen 42
- 22848 Norderstedt
- info@bod.de
- 040 53433511