Advances in Digital Marketing in the Era of Artificial Intelligence

Case Studies and Data Analysis for Business Problem Solving
Herausgeber: Ltifi, Moez

• Gebundenes Buch

Produktbeschreibung

This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 316
• Erscheinungstermin: 12. Juli 2024
• Englisch
• Abmessung: 254mm x 178mm
• Gewicht: 766g
• ISBN-13: 9781032585116
• ISBN-10: 1032585110
• Artikelnr.: 70145935

Autorenporträt

Moez Ltifi holds a doctorate in business administration, a research master's degree in marketing, a professional master's degree in negotiation and sales, a master's degree in marketing and a bachelor's degree in marketing. He is currently Associate Professor (HDR) in Marketing at Shaqra University in Saudi Arabia and at Sfax University in Tunisia. He has relevant academic and research experience in the field of digital marketing. His research interests include consumer behavior, online shopping, attitude, satisfaction, trust, e- loyalty, acceptance of new technologies, retailing, banking marketing, mobile marketing, tourism marketing, governance, performance, branding, digital marketing, chatbot, blockchain technology and artificial intelligence. Dr Ltifi is the author and co-author of several indexed, classified and impacted books and scientific articles. He has contributed to several conference proceedings. He is a reviewer for various international academic journals. His most recent articles have been published in international peer-reviewed journals such as International Journal of Bank Marketing, Management Decision, Management and Prospective, Journal of Global Marketing, International Journal of Law and Management, Corporate Governance: The International Journal of Business in Society, Journal of Knowledge Management, Journal of Air Transport Management and Future Business Journal .

Inhaltsangabe

1. AI and Advertising: Unraveling the Dynamics of Consumer Behavior and
Brand Engagement. 2. Enhancing Customer Experience through AI-Enabled
Content Personalization in E-Commerce Marketing. 3. Redefining Marketing
Strategies for Higher Education through AI Applications: A Critical Review.
4. Enhancing Customer Targeting in E-Commerce and Digital Marketing through
AI-Driven Personalization Strategies. 5. Current Advances on the
Application of Blockchain Solutions in Digital Marketing: Opportunities and
Threats. 6. Analysis and Result Prediction for Indian Premier League Using
Machine Learning Algorithms. 7. Study of Factors Affecting Intention to Use
Artificial Intelligence by Marketers: A ChatGPT Case. 8. The Effectiveness
of Using Artificial Intelligence Techniques in Advertising on Social Media.
9. The Impact of Blockchain on Digital Commerce. 10. Chatbots - A
Computerized Communication Specialized Device. 11. Artificial Intelligence
and More Effective Advertising: Unlocking the Power of Data and Automation.
12. Chatbot and Digital Communication. 13. Are You Real? When
Anthropomorphism Misleads the Consumer. 14. Natural Language Processing to
Track Cognitive, Emotional and Social Change on Reddit Mental Health and
Non-Mental Health Groups during Covid-19. 15. Do Consumers Favour a Social
Presence When Using Voice Chatbots? 16. The Moderating Role of Perceived
Interaction in a Chatbot's Impact on Conversational Commerce: From
Intention to Usage to Actual Usage. 17. Role of Technology for
Pharmaceutical Marketing in the Era of Artificial Intelligence: A
Bibliometric Study. 18. Market Segmentation: Machine Learning in Marketing
with Clustering Model.