Advances in International Marketing
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Advances in International Marketing has made unique contributions to the field of international marketing through original and high-quality essays that address various international marketing topics. While some contributors focus on managerial issues, others take a public policy or a comparative perspective.

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Advances in International Marketing has made unique contributions to the field of international marketing through original and high-quality essays that address various international marketing topics. While some contributors focus on managerial issues, others take a public policy or a comparative perspective.