Advances in Social Media for Travel, Tourism and Hospitality

New Perspectives, Practice and Cases
Herausgeber: Sigala, Marianna; Gretzel, Ulrike

• Broschiertes Buch

Produktbeschreibung

This book brings together cutting edge research and applications of social media and related technologies. It will be a valuable resource for students, managers and academics with an interest in information and communication technologies, marketing for tourism and hospitality, and travel and transportation management.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 348
• Erscheinungstermin: 17. Juli 2019
• Englisch
• Abmessung: 234mm x 156mm x 18mm
• Gewicht: 485g
• ISBN-13: 9780367369163
• ISBN-10: 0367369168
• Artikelnr.: 57144289

Autorenporträt

Ulrike Gretzel is a Visiting Professor in the Annenberg School of Communication and Journalism at the University of Southern California. She received her PhD in Communication from the University of Illinois in Urbana-Champaign. Her research focuses on persuasion in human-computer interaction, social media, technology adoption, intelligent system design and smart tourism. Marianna Sigala is a Professor at the University of South Australia. Her interests include service management, Information and Communication Technologies (ICT) in tourism and hospitality, and e-learning. She is currently the editor of the Journal of Service Theory & Practice and the Journal of Hospitality & Tourism Cases. She is a past President of EuroCHRIE and has served on the Board of Directors of I-CHRIE, IFITT and HeAIS.

Inhaltsangabe

Introduction
Marianna Sigala
Ulrike Gretzel
Introduction to Part 1: Social media applications for co-creating customer value and experience
Marianna Sigala
Barbara Neuhofer and Dimitrios Buhalis
Service-dominant logic in the social media landscape: New perspectives on experience and value co-creation
Marianna Sigala
Value co-destruction in service ecosystems: findings from TripAdvisor
Astrid Dickinger and Lidija Lalicic
Tourist-driven innovations in social media: an opportunity for tourism organisations
Timothy Jung and M. Claudia tom Dieck
Enhancing Wearable Augmented Reality Visitor Experience through Social Media: A Case Study of Manchester Art Gallery
Barbara Keller
Michael Möhring and Rainer Schmidt
More than a technical feature: Insights into Augmented Reality with social media integration in the travel industry
Introduction to Part 2: Marketing using social media applications and concepts
Ulrike Gretzel
Ahmet Bulent Ozturk
Saba Salehi-Esfahani
Anil Bilgihan and Fevzi Okumus
Social Media and Destination Marketing
Jing Ge and Ulrike Gretzel
A New Cultural Revolution: Chinese Consumers' Internet and Social Media Use
Fernando J. Garrigos-Simon
Yeamduan Narangajavana
Silvia Sanz-Blas
and Javier Sanchez-Garcia
Crowdsourcing in Travel
Tourism and Hospitality: practical cases and possibilities
Kyung-Hyan Yoo and Woojin Lee
Facebook Marketing by Hotel Groups: Impacts of Post Content and Media Type on Fan Engagement
Ulrike Gretzel
Influencer Marketing in Travel and Tourism
Introduction to Part 3: Social media: Travellers' behaviour
Ulrike Gretzel
Wafa Hammedi and Justine Virlée
e-WOM Engagement: Is it Worth Talking Only About Posters and Lurkers?
Eduardo Parra López and Desiderio Gutiérrez Taño
The Influence of Reviewer Identity Verification on the Online Reputation of Hotels
Ricardo J. Díaz Armas
Desiderio Gutiérrez Taño and Francisco J. García Rodríguez
Airbnb as a new disruptive model in tourism: Analysing its competitive potential based on online travel reviews
Wided Batat and Wafa Hammedi
Collaborative Consumption as a feature of Gen-Y Consumers: Rethinking Youth Tourism Practices in the Sharing Economy
Laura Di Pietro
Roberta Guglielmetti Mugion
Maria Francesca Renzi
Martina Toni and Marianna Sigala
Have Social Networks Changed Travellers' Waiting Experience? An Exploratory Study on the Airport Sector
Introduction to Part 4: Market research
business intelligence
and social media analytics
Marianna Sigala
Jing Ge
Marisol Alonso Vazquez and Ulrike Gretzel
Sentiment Analysis: A Review
Silvia De Ascaniis
Lorenzo Cantoni
Social Media Analysis from a Communication Perspective. The Case of the Argumentative Analysis of Online Travel Reviews
Laura Di Pietro
Roberta Guglielmetti Mugion
Maria Francesca Renzi
Martina Toni
Measuring Visitor Satisfaction with a Cultural Heritage Site: Social Media vs. Onsite Surveys
Matthias Fuchs
Wolfram Höpken
Maria Lexhagen
Business Intelligence for destinations: Creating knowledge from social media
Kostas Zafiropoulos
Konstantinos Antoniadis Vasiliki Vrana
Community Characteristics in Tourism Twitter Accounts of European Countries
Conclusion
Ulrike Gretzel
Marianna Sigala
Index