Adventure Tourism in Southern Africa
Development, Strategies and Opportunities for an Increasing Market
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According to the increase in adventure sports tourismworld-wide, this book focuses on the development ofrock climbing tourism in South Africa. Whereas mostwestern or industrialised countries are alreadyexplored and more or less perfectly utilised by thetourism industry, there are still very attractiveregions especially on the African continent, wherechances for a successful adventure sports businessplacement seem to be obvious, but are not yetrealised. The author analyses the actual marketsituation and as a result creates suitable marketingstrategies and ascertain opportunities for futureinves...
According to the increase in adventure sports tourism
world-wide, this book focuses on the development of
rock climbing tourism in South Africa. Whereas most
western or industrialised countries are already
explored and more or less perfectly utilised by the
tourism industry, there are still very attractive
regions especially on the African continent, where
chances for a successful adventure sports business
placement seem to be obvious, but are not yet
realised. The author analyses the actual market
situation and as a result creates suitable marketing
strategies and ascertain opportunities for future
investments. Hereby he enters a terrain that has
hardly been touched so far and together with an
additional micro-study with a subsequently arising
tourist profile his work will set the base for future
investment discussions in this sector. By also
implementing a fictional business plan, the book
does not only suggest an effective starting point for
business operators, but also supports the reader with
the necessary assessment of strengths, weaknesses and
risks for speculating on the South African climbing
tourism market.
world-wide, this book focuses on the development of
rock climbing tourism in South Africa. Whereas most
western or industrialised countries are already
explored and more or less perfectly utilised by the
tourism industry, there are still very attractive
regions especially on the African continent, where
chances for a successful adventure sports business
placement seem to be obvious, but are not yet
realised. The author analyses the actual market
situation and as a result creates suitable marketing
strategies and ascertain opportunities for future
investments. Hereby he enters a terrain that has
hardly been touched so far and together with an
additional micro-study with a subsequently arising
tourist profile his work will set the base for future
investment discussions in this sector. By also
implementing a fictional business plan, the book
does not only suggest an effective starting point for
business operators, but also supports the reader with
the necessary assessment of strengths, weaknesses and
risks for speculating on the South African climbing
tourism market.
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