Timothy De Waal Malefyt, Robert J Morais

Advertising and Anthropology

Ethnographic Practice and Cultural Perspectives

• Gebundenes Buch

Produktbeschreibung

Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings

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Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 200
• Erscheinungstermin: 1. September 2012
• Englisch
• Abmessung: 234mm x 155mm x 15mm
• Gewicht: 340g
• ISBN-13: 9780857852014
• ISBN-10: 0857852019
• Artikelnr.: 35212176

Autorenporträt

Timothy de Waal Malefyt is Visiting Associate Professor at the Center for Positive Marketing, School of Business, Fordham University, New York.Robert J. Morais is a Principal of Weinman Schnee Morais Inc., a marketing research firm in New York, USA.

Inhaltsangabe

Preface Part One: IntroductionAnthropologists In and Out of Advertising
Part Two: Toward an Understanding of Advertising AgenciesAdvertising
Meetings and Client RelationshipsRituals of Creativity in Advertising
AgenciesFieldwork in Advertising ResearchAdvertising EmotionsCreativity,
Person and Place Part Three: Applying Anthropology in Advertising
AgenciesAdvertising, Automobiles and the Branding of LuxuryBusiness
Anthropology Beyond EthnographyEthics in AdvertisingHybrid Research
Methodologies and Business Success Part Four: ConclusionThe Future of
Advertising Anthropology ReferencesIndex