Nicholas Holm (New Zealand Massey University)

Advertising and Consumer Society

A Critical Introduction

• Broschiertes Buch

Produktbeschreibung

This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• 2 ed
• Seitenzahl: 224
• Erscheinungstermin: 3. April 2023
• Englisch
• Abmessung: 230mm x 151mm x 13mm
• Gewicht: 364g
• ISBN-13: 9781032181363
• ISBN-10: 1032181362
• Artikelnr.: 67262707

Autorenporträt

Nicholas Holm is a Senior Lecturer in Media Studies based on the Wellington campus of Massey University, New Zealand, where he teaches courses in popular culture, advertising, and communication. His research explores the political role of popular culture and entertainment media, with a particular focus on humour and comedy. He is the author of Humour as Politics (Palgrave 2016).

Inhaltsangabe

Part 1: The Foundations of Studying Advertising 1. Introduction: Why study advertising? 2. The History of Advertising: Contexts
Transformations
and Continuity 3. Analysing Advertisements: Form
Semiotics
and Ideology Part 2: Advertising and Capitalism 4. Advertising
Economics
and Ideology 5. Commodities and Commodity Fetishism 6. The Audience Commodity
Media Fragmentatio
n and Data Surveillance 7. Blurred Lines: Branding
Promotion
and Influence(rs) Part 3: Agency
Art
and Other Complications 8. Advertising Agencies: Organisation
Agency
and Internal Conflict 9. Advertising as Art: From Creativity to Critique 10. Active Advertising Audiences: Identity
Engagement
and Resistance 11. The Politics of Advertising: Capitalism
Art
Agency
and Dialectics