Christina Spurgeon (Australia Queensland University of Technology)

Advertising and New Media

• Broschiertes Buch

Produktbeschreibung

Clear and comprehensive, this book explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from â massâ media to â myâ media, examples are taken from across the globe.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 146
• Erscheinungstermin: 1. November 2007
• Englisch
• Abmessung: 234mm x 156mm x 8mm
• Gewicht: 236g
• ISBN-13: 9780415430357
• ISBN-10: 0415430356
• Artikelnr.: 23256608

Autorenporträt

Christina Spurgeon lectures in Journalism, Media and Communication in the Creative Industries Faculty at the Queensland University of Technology. She is an active, published researcher and public interest advocate in media and communication industries and policy. Chris has previously worked as a radio producer and journalist specializing in 'media on media', and as a media and communications researcher and public policy adviser.

Inhaltsangabe

1. Advertising and the New Media of Mass Conversation 2. From the 'Long
Tail' to 'Madison and Vine': Trends in Advertising and New Media 3.
Integrating Interactivity: Globalization and the Gendering of Creative
Advertising 4. Mobilizing the Local: Advertising and Cell Phone Industries
in China 5. From Conversation to Registration: Regulating Advertising and
New Media 6. The Future of Advertising-Funded Media