Advertising and Sales Management - Shergill, Sarabjit Singh
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This book begins with introducing students to principles of advertising and sales management. The book is divided into seven chapters. This book has been specifically included to help the readers keep side by side the current trends in advertising and sales management. The very intention of this book is to provide management students with the most current, comprehensive and state of art knowledge of advertisement field with the help of models, tables and figures.

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Produktbeschreibung
This book begins with introducing students to principles of advertising and sales management. The book is divided into seven chapters. This book has been specifically included to help the readers keep side by side the current trends in advertising and sales management. The very intention of this book is to provide management students with the most current, comprehensive and state of art knowledge of advertisement field with the help of models, tables and figures.
Autorenporträt
The author is a specialist in the area of marketing. He is highly qualified with B.SC. economics (honours), P.G. diploma in international business, M. Com., MBA, M.Phil.(Management). He has written more than 30 research papers. He has work experience in well known stock broking firm before entering in the field of teaching & research in management.