Advertising: Approaching the Right Market & Its Practical Application - Bolanos Melgar, Leandro M.
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Over the last few years, the consumption market has been changing as it never has. The market is more diverse now and advertisers are in need of finding new approaches to reach out an always changing market. This book contemplates two chapters. The first chapter contains theoretical information and real life scenarios showing trends that final customers are nowadays adapting to their lives. The second chapter presents a study concerning market selection and target approach in a diverse scenario. This book will help as a useful source to understand the market and its development through time…mehr

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Produktbeschreibung
Over the last few years, the consumption market has been changing as it never has. The market is more diverse now and advertisers are in need of finding new approaches to reach out an always changing market. This book contemplates two chapters. The first chapter contains theoretical information and real life scenarios showing trends that final customers are nowadays adapting to their lives. The second chapter presents a study concerning market selection and target approach in a diverse scenario. This book will help as a useful source to understand the market and its development through time and should be specially useful to professionals in Advertising, Communications, Marketing, Research, or any related field.
Autorenporträt
Leandro Mateo Bolaños Melgar, B.Sc.,B.A., studied Business Administration and Psychology in Erskine College with two publications in international journals as undergraduate. Main subjects: Research, Marketing, Advertising, Business/Data Analysis. Nationality: Peru. Philippians 4:13.