Advertising as a Creative Industry - Derda, Izabela
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At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in todayâ s creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.

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Produktbeschreibung
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in todayâ s creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.
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Autorenporträt
Izabela Derda is Assistant Professor in Media & Creative Industries at the Erasmus School of History, Culture and Communication, Erasmus University, the Netherlands. She is also an advertising professional, former head of entertainment at Havas SE, and a jury member for major advertising festivals, such as Cannes Lions or Eurobest.